Even if you aren’t a German Truck, you can make more MONEY this month with these 5 Simple Ideas.
Since October is synonymous with #Oktoberfest among foodies globally, it is a great way for you to capitalize on the frenzy and get more customers to your truck.
#1. Add German Beer to your Menu
There is no better way to “Oktoberfestify” your menu than adding an great beer to your menu, and even better if you can get a high quality imported German one, especially for the month of October. You can pair specific beers with specific menu items or just offer them ala carte. It is a great way to increase ticket average (which we talk about on social media and in our newsletter). Just make sure you have the proper liquor licenses!
#2. Add A German Twist To Your Menu
One of the most successful food trucks of all time, Kogi Food Truck, created the popular mash up of Korean and Mexican Fusion. They became famous for innovative menu items that nobody had tried before.
So what is to stop you from taking your own classics and fusing them with German classics?
Have you ever had a Brat Burger, Brat Taco or Brat fries, neither have we, and we are willing to bet that others haven’t either. Why not create something unique and take it to the streets. It could make you famous and drive a ton of new traffic to your truck. We talk a lot about being unique in order to grab market share and we think this could be a killer way to do so.
#3. Use Clever Marketing To Drive Traffic
Have you ever heard of someone giving away 25% just because someone was German, or 15% just for a customer who can speak one German word? You may think, heck people could just lie and get 25% off….but that doesn’t really matter. In fact with odd marketing tactics like this, customers are likely to tell their friends about it.
The truth is people want to feel like they are getting a great deal and you, as the food truck owner, just want more people to eat at your your truck right. So maybe silly marketing tactics like those mentioned above may drive more people to your truck and get them to tell their friends about it.
#4. Cater a local event, or schedule your truck near “Oktoberfestivities”.
There are always lots of events going on in October, some celebrating the holiday itself, others just capitalizing on the great weather. So if you can, find a local event and negotiate a catering deal, or if they are all booked up, see if your truck can park somewhere near bye.
You may be thinking you’ll have to serve local german fare, but most event organizers realize, brats, schnitzel and saurkrat aren’t going to please everyone and may want a taco truck to help them diversify.
You can also take tips from point #2 and turn your burger truck into one that serves Oktoberfest friendly fare. (Seriously if one of you makes a Brat Burger mash up we want to hear about it and would happily feature you!)
#5. Host an Eating Contest
As a fellow German, I can say that most of us like to eat and especially love when it comes to contests. So why not host your own. You can have a simple entry fee, like all you can eat Kraut Tacos for $20, or create one of those famous mega plates that people have to finish in x minutes, with no help from others. You know the ones that If the contestants finish they get the meal free + a T-shirt and a photo on the wall of fame.
You may be thinking, “why would I want to give food away for free”, but the good news is, most people won’t come on their own, they bring a few friends or their families. So you may have to buy one guy’s dinner to get a whole gang of eaters. You can further capitalize on this by taking a great photo and posting to your site tagging the winners, most people will want to brag and post on their social media feeds as well (hello free advertising!)
So whether you serve traditional German food, Tacos, Waffles or Ice Cream, we can’t think of a better way to make more money this October than by taking your own spin on one of the ideas above.
Remember, all successful businesses stay agile, innovate regularly and do all they can to bring new customers to their business. We can’t wait to hear about your success! We hope you enjoyed our article and If you didn’t see it on instagram post, be sure to head over there and follow us so you can get more tips like this one.